Discovering the community: a case study of an online parenting network.
Toh, Karen Toon Ling.
Date of Issue2005
Wee Kim Wee School of Communication and Information
The domestication and integration of the Internet into the daily lives of people have resulted in a proliferation of virtual communities. The study used a longitudinal frame and a triangulation approach to understand the process of virtual community development in an Asian parenting community. The core technique is a form of textual analysis called semantic network analysis conducted on the message headers in the community discourse. The second is a general online survey of members’ attitudes, while the last involves intensive interviews with selected members and moderators.
Nanyang Technological University