Internationalisation of local enterprise.
Chan, Weng Khoon.
Lui, Agnes Yim Lin.
Ong, Beng Hong.
Date of Issue1997
College of Business (Nanyang Business School)
With the globalisation of businesses, it is important to understand and appreciate the characteristics common in their approaches towards the internationalisation process. The numerous approaches adopted by different firms can be classified into two studies : Evolution and Capability based. Evolutionary approach follows a stepwise incrementalism towards the company's overseas presence in developing and expanding its sales (growth) base. Capability based approach takes on a more dynamic process by building up its core capabilities for exploitation and significantly altering the organisation's way of conducting its business.
NANYANG TECHNOLOGICAL UNIVERSITY