Entering India : strategies for marketing inkjet printers.
Kwee, Paul Yew Teck.
Lim, Alan Kok Seng.
Date of Issue1994
College of Business (Nanyang Business School)
As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts to demonstrate the evaluation process using a teaching case.
DRNTU::Business::Industries and labor
NANYANG TECHNOLOGICAL UNIVERSITY