Banking system in Vietnam : opportunities & challenges for business & financial institutions.
Young, Janet Yoke Mun.
Wong, Lup Wai.
Date of Issue1995
College of Business (Nanyang Business School)
Indochina has been touted as the last undeveloped frontier in Asia. In particular, Vietnam, due to its relative political stability since the early 1990s, the presence of a sizable labour force from a population size of about 70 million which also presents marketers with a ready consumer market as well as its "Doi Moi" or open door policy, had attracted much interest from foreign investors. Its economic reform policies which were introduced in 1986 had indeed been successful as evidenced by committed investments of US$10.9 billion between 1988 to 1994.
NANYANG TECHNOLOGICAL UNIVERSITY