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      Strategic planning case study : Citibank N.A., Global Consumer Bank Treasury Services Unit (S'pore).

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      LooWendySiuHo95.pdf (7.747Mb)
      Author
      Loo, Wendy Siu Ho.
      Date of Issue
      1995
      School
      College of Business (Nanyang Business School)
      Abstract
      I received my first valuable exposure to the strategic planning process only after having completed this paper: Case Study on Strategic Planning for Citibank's Treasury Services Unit, Global Consumer Bank. I was able to fully appreciate the contribution of the many conceptual frameworks and theories presented in textbooks or those propounded by the business gurus. I realized that these "theories" can be applied to solve real life problems faced in my role as a Treasury Services Manager.
      Subject
      DRNTU::Business::Finance::Banking
      Type
      Thesis
      Rights
      NANYANG TECHNOLOGICAL UNIVERSITY
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      • NBS Theses

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