Strategic planning case study : Citibank N.A., Global Consumer Bank Treasury Services Unit (S'pore).
Loo, Wendy Siu Ho.
Date of Issue1995
College of Business (Nanyang Business School)
I received my first valuable exposure to the strategic planning process only after having completed this paper: Case Study on Strategic Planning for Citibank's Treasury Services Unit, Global Consumer Bank. I was able to fully appreciate the contribution of the many conceptual frameworks and theories presented in textbooks or those propounded by the business gurus. I realized that these "theories" can be applied to solve real life problems faced in my role as a Treasury Services Manager.
NANYANG TECHNOLOGICAL UNIVERSITY