Bank selection criteria and multiple banking phenomena in Singapore.
Ho, Poh Fwai.
Ong, Alan Peck Yeow.
Thia, Boon Har.
Date of Issue1995
College of Business (Nanyang Business School)
This study sought to determine in a Singapore context, the pertinent criteria for the selection of a bank and to establish the factors that influence the multiple banking phenomenon. The study also examined whether there were major differences between the different demographic groups in bank selection criteria and multiple banking behaviour.
NANYANG TECHNOLOGICAL UNIVERSITY