The bank loyalty of polytechnic students in Singapore.
Cho, Joong Jae.
Tan, Ben Kim Liang.
Date of Issue1997
College of Business (Nanyang Business School)
The purpose of our study was to find the factors which contribute to the loyalty of the student toward banks. We aimed to establish the causal relationship between those factors that affect loyalty and examine the strength of the relationship. A loyalty model was constructed which enabled the current loyalty status of the students to be assessed and project their future banking patronage.
NANYANG TECHNOLOGICAL UNIVERSITY