The Singapore code of advertising practice and some proposals for reform.
Chan, Hiang Tiak.
Lim, Catherine Chui Ling.
Yeo, Nellie Sok Leng.
Date of Issue1997
College of Business (Nanyang Business School)
The Singapore Code of Advertising Practice seeks to promote high standards of ethics in advertising by self-regulation against the background of national and international law, including the International Code of Advertising Practice published by the International Chamber of Commerce (ICC).
DRNTU::Business::Advertising::Moral and ethical aspects
NANYANG TECHNOLOGICAL UNIVERSITY