A market research on the acceptance of stored-value cards in fast food restaurants (Singapore).
Koh, Leong Pit.
Ling, Hui Mei.
Wee, Timothy Kek Chong.
Date of Issue1996
College of Business (Nanyang Business School)
The purpose of this dissertation research is to examine the factors that will influence both the consumers' and fast food restaurant managers' acceptance towards the use of stored-value cards in fast-food restaurants.
NANYANG TECHNOLOGICAL UNIVERSITY