dc.contributor.authorKee, Ee Wah
dc.contributor.authorOng, Kah Kuang
dc.contributor.authorPham, Van Thanh
dc.contributor.authorAgus Tri Suardi
dc.description.abstractTitan industries is one of the subsidiaries under the Tata Group in India. The company was established in 1984 to manufacture watches. Over the years, it has established itself as a dominant watch player in India with the largest market share of the Indian watch market. It has also expanded to other countries in Middle East, Asia and Europe and is now the world’s sixth largest world producer. This report examines factors that contributed to its success in the Indian market through the analysis of the watch industry in India and Titan’s marketing strategy using the Strategy - Tactics - Value (STV) model to capture the mind-share, market-share and heart-share respectively. It also looks at the human capital management that is in place to support their business strategy. The report has also sought to put forth recommendations that Titan Industries could consider moving forward and the lessons that companies could learn from the success of Titan Industries.en_US
dc.format.extent63 p.en_US
dc.titleCase study of titan industriesen_US
dc.contributor.supervisorAmit Das (CoB (NBS))en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMBA(NANYANG FELLOWS)en_US

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