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      Communication strategies and public perceptions : a study of the National Trade Union Congress of Singapore.

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      TanPengHoeSteve03.pdf (10.19Mb)
      Author
      Tan, Steve Peng Hoe.
      Date of Issue
      2003
      School
      Wee Kim Wee School of Communication and Information
      Abstract
      An examination of the structure, functions, employee perception and public perception of the NTUC, in particular its raison d'etre and whom it represents. The objective is to gain an in depth understanding with empirical data to support the issue of their perceptions and recommend suitable strategies for the development of the organization.
      Subject
      DRNTU::Social sciences::Communication::Public opinion
      DRNTU::Social sciences::Communication::Organizational communication
      Type
      Thesis
      Rights
      Nanyang Technological University
      Collections
      • WKWSCI Theses

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