Communication strategies and public perceptions : a study of the National Trade Union Congress of Singapore.
Author
Tan, Steve Peng Hoe.
Date of Issue
2003School
Wee Kim Wee School of Communication and Information
Abstract
An examination of the structure, functions, employee perception and public perception of the NTUC, in particular its raison d'etre and whom it represents. The objective is to gain an in depth understanding with empirical data to support the issue of their perceptions and recommend suitable strategies for the development of the organization.
Subject
DRNTU::Social sciences::Communication::Public opinion
DRNTU::Social sciences::Communication::Organizational communication
DRNTU::Social sciences::Communication::Organizational communication
Type
Thesis
Rights
Nanyang Technological University
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