Podcasting : a potential threat or complement to radio?
Soh, Geraldine Wei Lin.
Date of Issue2006
Wee Kim Wee School of Communication and Information
Now that podcasting has emerged, how will radio and in particular, radio as a serious communication medium (RSCM) react to it? Will it regard podcasting as more of a threat of all? This study seeks answers to the question through in-depth interviews. Special emphasis is placed on 938 LIVE - Singapore's only news and current affairs radio station - for it most resembles RSCM.
DRNTU::Social sciences::Mass media::Broadcasting::Radio
Nanyang Technological University