Public relations practices in social clubs : a case study on National University of Singapore society.
Seah, Celeste Lee Pheng.
Date of Issue2004
Wee Kim Wee School of Communication and Information
This paper provides an insight into the PR practice in a society that has complementary club facilities in Singapore. It establishes the worldview and PR model used in the organisation and provides an overview on the types of PR tools used in achieving the organisational goal.
DRNTU::Social sciences::Sociology::Communities, classes and races
Nanyang Technological University