Internet advertising : a study of the automobile industry in Singapore
Chan, Melissa Ai Leng
Date of Issue2003
Wee Kim Wee School of Communication and Information
This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and selling their cars.
Nanyang Technological University