Fear appeals and stigmatization in HIV/AIDS communications.
Nguyen, Thi Thanh Huong.
Date of Issue2004
Wee Kim Wee School of Communication and Information
Based of the Extended Parallel Process Model (EPPM), this research explores the effects of fear appeal messages and the negative portrayal of HIV-infected persons on the stigmatization and discrimination against people living with AIDS.
DRNTU::Social sciences::Communication::Public opinion
Nanyang Technological University