Fear appeals and stigmatization in HIV/AIDS communications.
Date of Issue
2004School
Wee Kim Wee School of Communication and Information
Abstract
Based of the Extended Parallel Process Model (EPPM), this research explores the effects of fear appeal messages and the negative portrayal of HIV-infected persons on the stigmatization and discrimination against people living with AIDS.
Subject
DRNTU::Social sciences::Communication::Public opinion
Type
Thesis
Rights
Nanyang Technological University
Collections
