Comparing the recall of banner ad versus sponsored ad : Online
Namrata Shripad Keni
Date of Issue2001
Wee Kim Wee School of Communication and Information
The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics.
DRNTU::Social sciences::Communication::Visual communication
Nanyang Technological University