Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
Date of Issue2007
Wee Kim Wee School of Communication and Information
The objective of this study was to explore the views of the general public about the trend of promoting tourism via movies, with particular focus on the Singapore Tourism Board’s (STB) ‘Film in Singapore’ scheme and the Bollywood movie Krrish. Two research methods were used to conduct this study. Qualitative research was first done on the subject by way of a case study, and then followed up by quantitative research using a survey questionnaire.
DRNTU::Social sciences::Communication::Promotional communication
Nanyang Technological University