Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.
Bhawani Devi Balakrishnan.
Date of Issue2003
Wee Kim Wee School of Communication and Information
The study intends to find out for what purposes and how has the Internet influenced public relations practices in Singapore. It also looks at how public relations practitioners have come to integrate the Internet into their organizations’ communication strategies and activities and what were the challenges and opportunities posed by the Internet.
DRNTU::Social sciences::Communication::Promotional communication
Nanyang Technological University