dc.contributor.authorLow, Natasha Puay Kuan.en_US
dc.date.accessioned2008-09-10T08:34:36Z
dc.date.available2008-09-10T08:34:36Z
dc.date.copyright2006en_US
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/10356/1596
dc.description.abstractThis paper looks at the redesign of the School of Communication and Information - Master of Mass Communication programme web site, from conception to completion. Underpinned by a user-centred design framework, the redesign effort focused on improving the site's ease of use, aesthetic appeal and branding, which will serve the target audience, primarily made up of current and prospective students.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication
dc.subjectDRNTU::Business::Advertising
dc.titleDesigning for results : website as an effective marketing tool for academic programmes.en_US
dc.typeThesisen_US
dc.contributor.supervisorChoi, Alfred Siu Kay.en_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeMASTER OF MASS COMMUNICATIONen_US


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