Nature of public relations practice among different types of organizations in Shanghai.
Liu, En Xi.
Date of Issue2004
Wee Kim Wee School of Communication and Information
This thesis seeks to apply the following concepts to study public relations in Shanghai: 1) Models of public relations in different types of organizations; 2) The roles of individual public relations practitioners; 3) The impact of culture on public relations practice in Shanghai.
Nanyang Technological University