Stop and smell the flowers : a campaign encouraging restorative behaviours in Singaporeans.
Lin, Anthea Jia Rong.
Date of Issue2009
School of Art, Design and Media
Restorative behaviours are activities and ways of life that revive and renew a person. They impart new life and vigor to the mind, body and soul and are easy to adopt. Living in a fast-paced and highly competitive society, Singaporeans are often stressed and this may take a toll on life and health. Stop and Smell the flowers seeks to raise awareness about restorative behaviours and encourage Singaporeans to incorporate them into their lifestyle. As a campaign, this is achieved through unique outdoor advertising, relaxing visuals of Singapore’s nature landscapes, user-friendliness of the re-designed Green Map Singapore and a Mini Greenhouse.
DRNTU::Visual arts and music::Visual arts
Final Year Project (FYP)
Nanyang Technological University