Facebook : a simulation of friendship.
Khoo, Yi Ping.
Date of Issue2009
School of Humanities and Social Sciences
Facebook, one of the most popular social networking sites, has attracted many users worldwide. In trying to understand this new and emerging phenomenon, I have attempted to find out the attraction and widespread usage of Facebook. I argue, with Baudrillard’s notion of simulation and reality, that Facebook is a simulation of friendship and that it has changed the dialectic between the meaning of friendship and the types of social relation. In this study, I have engaged in participation observation in and on Facebook, 35 in-depth interviews and 80 Facebook profile content analysis to find out this Facebook phenomenon.
DRNTU::Social sciences::Mass media
Final Year Project (FYP)
Nanyang Technological University