Hardcore, minority influence : a pivotal force to reverse the spiral of silence process dynamically.
Date of Issue2004
Wee Kim Wee School of Communication and Information
This study examines the minority influence of hardcore on the spiral of silence process. This study used two issues -- movie censorship (high involvement) and human cloning (low involvement). For each issue, a 2?2 factorial design (high vs. low consistency; high vs. low credibility) was employed to test the relationship between the independent variables (credibility and consistency) and dependent variables (opinion change and willingness to speak out).
DRNTU::Social sciences::Communication::Communication theories and models
Nanyang Technological University