dc.contributor.authorKoh, Rebecca Mei Li.
dc.contributor.authorKoh, Rebecca Rui Shan.
dc.contributor.authorLim, Cody Jian An.
dc.description.abstractThe boutique hotel sector is regarded as a niche segment of the hospitality industry and has increasingly become a popular choice of accommodation among developers and hotel guests worldwide in recent years. With growing interests in this market by the various stakeholders that include government organizations, chain hotels, entrepreneurs and potential guests, certain management issues pertaining to local development and operations have arisen. As there is a lack of research in this niche area, especially in the local context, this research attempts to shed light on the uniqueness of boutique hotel attributes and development. A qualitative approach comprising extensive literature review and interviews with industry professionals was undertaken for this research. This report focuses on identifying critical success factors of local boutique hotels. A decision flow model is eventually proposed to assist potential boutique hoteliers in the development of their boutique hotel establishment.en_US
dc.format.extent74 p.en_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Business::Industries and laboren_US
dc.titleSizing up the boutique hotel industry in Singapore.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChan Ying Lock (CoB (NBS))en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US

Files in this item


This item appears in the following Collection(s)

Show simple item record