View Item 
      •   Home
      • 1. Schools
      • College of Humanities, Arts & Social Sciences
      • Wee Kim Wee School of Communication and Information (WKWSCI)
      • WKWSCI Student Reports (FYP/IA/PA/PI/CA)
      • View Item
      •   Home
      • 1. Schools
      • College of Humanities, Arts & Social Sciences
      • Wee Kim Wee School of Communication and Information (WKWSCI)
      • WKWSCI Student Reports (FYP/IA/PA/PI/CA)
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.
      Subject Lookup

      Browse

      All of DR-NTUCommunities & CollectionsTitlesAuthorsBy DateSubjectsThis CollectionTitlesAuthorsBy DateSubjects

      My Account

      Login

      Statistics

      Most Popular ItemsStatistics by CountryMost Popular Authors

      About DR-NTU

      Singapore-based online travel communities : an in-depth study of Sgtravelcafe

      Thumbnail
      Appendix (129.6Kb)
      Report (378.9Kb)
      Author
      Ho, Zhi Li
      Lim, Lee Choon
      Lim, Rachael Song Qi
      Oh, Cynthia Shih Chia
      Date of Issue
      2008
      School
      Wee Kim Wee School of Communication and Information
      Abstract
      This study focuses on a local online travel community, sgtravelcafe, with membership strength of 400, who meet both online and offline during monthly gatherings. It is an investigation into the needs that are fulfilled when members participate in the online travel community, and the influence of the community upon its members in their travel-related decisions and in building their expectations of the destination. This study has established that members participate in the OTC for the primary purpose of fulfilling their social needs through sharing travel experiences and meeting like-minded travellers, apart from functional, psychological and hedonic needs. This study also proposes a conceptual model of tourists’ travel decision making process. Lastly, using established typologies of tourists, we seek to understand which kinds of tourists are likely to participate in online travel communities. Members generally prefer to be information sponges, that is, they are open to recommendations and opinions from others, but prefer to retain flexibility while travelling. This is not surprising, considering that members belong to the type of tourists who are novelty seekers, with an inclination towards adventure and the exploration of new possibilities.
      Subject
      DRNTU::Business::Information technology::Electronic commerce
      Type
      Final Year Project (FYP)
      Rights
      Nanyang Technological University
      Collections
      • WKWSCI Student Reports (FYP/IA/PA/PI/CA)

      Show full item record


      NTU Library, Nanyang Avenue, Singapore 639798 © 2011 Nanyang Technological University. All rights reserved.
      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Share |    
      Theme by 
      Atmire NV
       

       


      NTU Library, Nanyang Avenue, Singapore 639798 © 2011 Nanyang Technological University. All rights reserved.
      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Share |    
      Theme by 
      Atmire NV
       

       

      DCSIMG