A public relations programme for the bone marrow donor programme.
Chua, Jael Wei Wei.
Wong, Olivia Siew Ping.
Date of Issue1997
Wee Kim Wee School of Communication and Information
Established in “1993, the Bone Marrow Donor Programme (BMDP) is a nonprofit voluntary organisation which needs financial support to fulfill its mission of helping patients in need of a marrow transplant find a suitable donor match. The BMDP’s humanitarian mission inspired the authors to undertake this project and to design a public relations programme for the organisation.
DRNTU::Social sciences::Communication::Promotional communication
Final Year Project (FYP)