Are you sure? a look at uncertainty and media exposure.
Chew, Hui Min.
Lim, Wee Kiat.
Wong, Terrie Siang Ting.
Yap, Shih Chia.
Date of Issue2002
Wee Kim Wee School of Communication and Information
This study attempts to fill out the concept of need for orientation - a psychological motive for media expose and agenda-setting effects. Issue uncertainty and issue relevance as well as the personality trait of uncertainty orientation were incorporated to build a model predicting purposive to news and information.
DRNTU::Social sciences::Mass media::Media studies
Final Year Project (FYP)
Nanyang Technological University