A study of marketing in Kuo Chuan Presbyterian Secondary School
Wong, Lok Oon.
Date of Issue2002
National Institute of Education
This study used the action research design to examine what factors are that will influence the primary six pupils of Kou Chuan Prebyterian Primary School (KCPPS) and their parents in their opting for a secondary school. It examines the theory of the marketing of schools and how it can be applied to help schools.
DRNTU::Social sciences::Education::Theory and practice of education
Nanyang Technological University