Revisiting the strategic management of public relations in e-governments: extracting the relational value.
Lim, Eric Tze Kuan.
Date of Issue2003
Wee Kim Wee School of Communication and Information
This paper presents the case of the National IT Literacy Program (NITLP), to illustrate the evolution of strategic public relational practices within the context of an e-governmental initiative.
DRNTU::Social sciences::Communication::Organizational communication
Final Year Project (FYP)
Nanyang Technological University