An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
Hwee, Iidrem Jolene.
Lee, Magdalene Hui Peng.
Ng, Daen Ho Kwang.
Teo, Daniel Min Hsin.
Date of Issue2003
Wee Kim Wee School of Communication and Information
It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions".
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University