Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
Goh, June Hui Tse.
Lim, Selina Lee Kian.
Date of Issue2003
Wee Kim Wee School of Communication and Information
This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.
DRNTU::Social sciences::Communication::Promotional communication
Final Year Project (FYP)
Nanyang Technological University