Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
Chan, Elwin Jui Ping.
Gwee, Xin Ying.
Tan, Chiew Ling.
Date of Issue2003
Wee Kim Wee School of Communication and Information
This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University