Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.
Boey, Dylan Ming Lon.
Sim, Glenys Su Yin.
Date of Issue2002
Wee Kim Wee School of Communication and Information
The marketing tool proposed is advertising and the brand icon being the Sheraton Butler. Fusing the research findings from intensive Bulter focus group discussions and guest ethnographic interviews, a foundation was laid in finding that ONE thing about the Bulter Service that will make the Sheraton brand a successful one.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University