Integrated marketing communication campaign for Goodwood Park Hotel.
Thiang, Joy Yen Ping.
Yong, Annie Ming Sy.
Date of Issue1999
Wee Kim Wee School of Communication and Information
This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University