Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
Chong, Jennifer Soh Fun.
Law, Carlyn Kah Yen.
Tay, Vivien Shih Pin.
Date of Issue1999
Wee Kim Wee School of Communication and Information
This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University