A descriptive study of the use of events as a communication tools by non-profit organizations, inclusive of the management of an event for Hi! Theatre.
Lee, Michele Siew Fern.
Hun, Sharon Ee Lin.
Date of Issue1999
Wee Kim Wee School of Communication and Information
The objectives for this study are to understand how non-profit organisations use events to communicate to their publics, to assess the effectiveness of events and to make recommendations.
DRNTU::Social sciences::Communication::Promotional communication
Final Year Project (FYP)
Nanyang Technological University