Integrated marketing communications campaign for a foreign film distributor: heritage link.
Boon, Janine Hui Tzern.
Chia, Edmund Wee Kiat.
Ng, Lena Shok Hui.
Wong, Jason Chee Weng.
Date of Issue2002
Wee Kim Wee School of Communication and Information
This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University