Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
Ho, Lauran Wai Leng.
Lee, Kiat Chin.
Yeow, Shie Yng.
Date of Issue1999
Wee Kim Wee School of Communication and Information
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.
DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Final Year Project (FYP)
Nanyang Technological University