Integrated marketing communication strategy for World of Sports.
Han, Mui Suan.
Then, Annie Wai Ling.
Date of Issue1999
Wee Kim Wee School of Communication and Information
This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University