Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).
Ho, Kheng Hwee.
Koh, Tania Mui Kia.
Oon, Esther Yee Wei.
Date of Issue1999
Wee Kim Wee School of Communication and Information
This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University