HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
Fong, Shannen Ching Boon.
Ting, Wee Liang.
Date of Issue1999
Wee Kim Wee School of Communication and Information
In order to develop a set of print advertising concepts to aid the adoption of health-protective behavours, six recommendations or criteria are derived from a litany of literature, advocating the use of condoms to fight HIV infection.
DRNTU::Social sciences::Communication::Promotional communication
Final Year Project (FYP)
Nanyang Technological University