Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
Chong, Siew Yen.
Ngoh, Grace Ying Hui.
Lee, Eugene Kee Puay.
Date of Issue1999
Wee Kim Wee School of Communication and Information
Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University