Public relations in the Internet age : benefits to the SMEs.
Date of Issue2001
Wee Kim Wee School of Communication and Information
A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered.
DRNTU::Social sciences::Communication::Promotional communication
Final Year Project (FYP)
Nanyang Technological University