Branding proposal for Charles & Keith : a hands-on approach to understanding brands.
Ng, Kian Pin.
Shea, Lay Koon.
Date of Issue2002
Wee Kim Wee School of Communication and Information
This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University