Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
Lee, Kin Seng.
Loi, Heok Yin.
Yap, Leonard Kee Kai.
Date of Issue2002
Wee Kim Wee School of Communication and Information
This project studies the use of research as a key public relations tool, supported by media relations and special events, in communicating about and achieving high visibility for nonprofit organisations such as the Singapore Life Saving Society and its social cause of pool safety, to its publics.
DRNTU::Social sciences::Communication::Promotional communication
Final Year Project (FYP)
Nanyang Technological University