Demand model for the Singapore international direct dial service.
Goh, Chen Chuan.
Cheong, Kevin Chung Kin.
Sim, Lee Khoon.
Date of Issue2001
College of Business (Nanyang Business School)
Through use of a double logarithmic linear regression model, this study serves to address the demand potential of the international calls market in Singapore and the price elasticity of demand of international telephone calls locally so as to determine if price is an effective marketing tool to increase demand for service providers.
Final Year Project (FYP)
Nanyang Technological University