Effectiveness of online marketing for airline industry.
Lee, Gilbert Chee Sum.
Kong, Yew Hon.
Lim, Hui Ling.
Date of Issue2001
College of Business (Nanyang Business School)
The research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge.
Final Year Project (FYP)
Nanyang Technological University