Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
Lim, Lay Koon.
Ng, Hwee Kheng.
Teo, Puay Yee.
Date of Issue2001
College of Business (Nanyang Business School)
This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalization has also led to the improvement of image of products made in less developed countries but there needs to be further research to prove this statistically.
Final Year Project (FYP)
Nanyang Technological University