Consumer behavior of females in color cosmetics.
Lee, Florence Yen Ching.
Chan, Pui Yeng.
Chan, Hui Peng.
Date of Issue2001
College of Business (Nanyang Business School)
To find out the consumer behavior of females in color cosmetics with respect to their frequency of purchase, their brands purchased, product attributes they looked for, switching patterns and purchasing factors.
Final Year Project (FYP)
Nanyang Technological University