Exploring the B2C E-Commerce environment in Singapore.
Lee, Kian Chih.
Phua, Mark Chin Chuen.
Chang, Roy Ming Hon.
Date of Issue2001
College of Business (Nanyang Business School)
This research addresses: the profile of cyber-shoppers, the factors that encourage or discourage on-line shopping, the types of products and services that are popular on-line, the attitudes of consumers towards B2C E-Commerce and on-line shopping, and the current E-Commerce climate in Singapore.
DRNTU::Business::Information technology::Electronic commerce
Final Year Project (FYP)
Nanyang Technological University